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Diversity in advertising : broadening the scope of research directions /

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt - Mahwah, N.J. : Lawrence Erlbaum Associates, 2004 - 447 p. : ill. - Advertising and consumer psychology .

Includes bibliographical references and indexes

ISBN: 0805847944

Subjects--Topical Terms:
ADVERTISING--PSYCHOLOGICAL ASPECTS
COMMUNICATION IN MARKETING
CONSUMERS--ATTITUDES

LC Class. No.: HF5822 / D583

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