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Marketing management /

Dickson, Peter R.

Marketing management / Peter R. Dickson - Fort Worth, Tex. : Dryden Press, c1994 - 642 p. : ill. (some col.) - The Dryden Press series in marketing .

Includes bibliographical references and indexes

ISBN: 003096847X

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / D524M

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