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Mastering global markets : strategies for today's trade globalist /

Czinkota, Michael R.

Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath - Australia : Thomson/South-Western, c2004 - 370 p.

Includes bibliographical references and index

0538726652


EXPORT MARKETING
INTERNATIONAL TRADE

HF1416 / C946M

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