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Professional services : text and cases /

DeLong, Thomas

Professional services : text and cases / Thomas DeLong, Ashish Nanda - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 538 p. : ill.

Includes bibliographical references and index

ISBN: 0072559209

Subjects--Topical Terms:
PROFESSIONS--MARKETING
CONSULTANTS--MARKETING
SERVICE INDUSTRIES--MANAGEMENT

LC Class. No.: HD8038 .A1 / D446P

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Professional services : text and cases /

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