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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, Mass. : Harvard Business School Press, c2005 - 240 p. : ill.

Includes bibliographical references and index

ISBN: 9781591396192 1591396190

Subjects--Topical Terms:
NEW PRODUCTS
MARKET SEGMENTATION

LC Class. No.: HF5415.153 / K55B

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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