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Marketing finance : turning marketing strategies into shareholder value /

Wark, Keith

Marketing finance : turning marketing strategies into shareholder value / Keith Ward - Amsterdam : Elsevier Butterworth-Heinemann, 2004 - 349 p. : ill.

Includes index

ISBN: 0750657707

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--COSTS
MARKETING--COSTS EFFECTIVENESS

LC Class. No.: HF5415.13 / W372M

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Marketing finance : turning marketing strategies into shareholder value /

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