Basic marketing : a global-managerial approach /
Perreault, William D., Jr.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 15th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 793 p. : col. ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
007111176X
MARKETING--MANAGEMENT
HF5415.13 / P477B 2005
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 15th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 793 p. : col. ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
007111176X
MARKETING--MANAGEMENT
HF5415.13 / P477B 2005
