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Normal view MARC view ISBD view

Trade show and event marketing : plan, promote & profit /

Stevens, Ruth P.

Trade show and event marketing : plan, promote & profit / Ruth P. Stevens - Australia : Thomson, c2005 - 340 p. : ill.

Includes index

ISBN: 0324206240

Subjects--Topical Terms:
TRADE SHOWS
SPECIAL EVENTS--MARKETING
MARKETING

LC Class. No.: T396 / S738T

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