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Citizen brands : putting society at the heart of your business /

Willmott, Michael

Citizen brands : putting society at the heart of your business / Michael Willmott - Chichester : Wiley, c2001 - 260 p. : ill.

Includes bibliographical references and index

ISBN: 0471492124

Subjects--Topical Terms:
SOCIAL RESPONSIBILITY OF BUSINESS
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT

LC Class. No.: HD60 / W544C

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Citizen brands : putting society at the heart of your business /

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