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Citizen brand : 10 commandments for transforming brands in a consumer democracy /

Gobe, Marc

Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobe - New York, N.Y. : Allworth Press, c2002 - 249 p. : ill.

Includes bibliographical references and index

ISBN: 158115240X

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
CONSUMERS' PREFERENCES
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HD69 .B7 / G623C

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Citizen brand : 10 commandments for transforming brands in a consumer democracy /

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