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Effective advertising : understanding when, how, and why advertising works /

Tellis, Gerard J. 1950-

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis - Thousand Oaks, Calif. : Sage, c2004 - 203 p. : ill.

Includes bibliographical references and index

ISBN: 0761922539

Subjects--Topical Terms:
ADVERTISING
CONSUMERS--ATTITUDES

LC Class. No.: HF5823 / T444E

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Effective advertising : understanding when, how, and why advertising works /

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