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Brands : the logos of the global economy /

Lury, Celia

Brands : the logos of the global economy / Celia Lury - London : Routledge, 2004 - 198 p. - International library of sociology .

Includes bibliographical references and index

ISBN: 0415251834

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BUSINESS NAMES
MARKETING
GLOBALIZATION--ECONOMIC ASPECTS

LC Class. No.: HD69 .B7 / L879B

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