Consumer behavior and marketing strategy /
Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 7th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 578 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072864877
COMSUMER BEHAVIOR
MARKETING
HF5415.3 / P473C 2005
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 7th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 578 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072864877
COMSUMER BEHAVIOR
MARKETING
HF5415.3 / P473C 2005
