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การบริหารตราสินค้าไทยด้วยกลยุทธ์ brand portfolio = Managing Thai brands with brand portfolio strategy /

วงหทัย ตันชีวะวงศ์

การบริหารตราสินค้าไทยด้วยกลยุทธ์ brand portfolio = Managing Thai brands with brand portfolio strategy / Managing Thai brands with brand portfolio strategy ผู้เขียน วงหทัย ตันชีวะวงศ์ - กรุงเทพฯ : เอ็กซเปอร์เน็ท, 2548 - 140 หน้า : ภาพประกอบ

บรรณานุกรม

ISBN: 9749374398

Subjects--Topical Terms:
ชื่อตราผลิตภัณฑ์--การบริหาร
ชื่อตราผลิตภัณฑ์--การบริหาร--ไทย

LC Class. No.: HD69 .B7 / ว143ก

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การบริหารตราสินค้าไทยด้วยกลยุทธ์ brand portfolio = Managing Thai brands with brand portfolio strategy /

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