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Corporate cultures and global brands /

Corporate cultures and global brands / edited by Albrecht Rothacher - Hackensack, N.J. : World Scientific, c2004 - 269 p.

"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements

Includes bibliographical references

ISBN: 9812388567

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT--CONGRESSES
BRAND NAME PRODUCTS--MARKETING--CONGRESSES
CORPORATE CULTURE--CONGRESSES
CORPORATE IMAGE--CONGRESSES
COMPETITION, INTERNATIONAL--CONGRESSES

LC Class. No.: HD69 .B7 / C676

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Corporate cultures and global brands /

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