Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy - 8th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 726 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071244328
MARKETING--DECISION MAKING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.135 / C728S 2006
Strategic marketing / David W. Cravens, Nigel F. Piercy - 8th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 726 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071244328
MARKETING--DECISION MAKING
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.135 / C728S 2006
