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The product manager's handbook /

Gorchels, Linda

The product manager's handbook / Linda Gorchels - 3rd ed. - New York, N.Y. : McGraw-Hill, c2006 - 389 p. : ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 0071459383

Subjects--Topical Terms:
PRODUCT MANAGEMENT
NEW PRODUCTS--MARKETING

LC Class. No.: HF5415.15 / G672P 2006

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