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Emotional branding : the new paradigm for connecting brands to people /

Gobe, Marc

Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe - New York, N.Y. : Allworth Press, c2001 - 319 p. : ill.

Includes bibliographical references and index

ISBN: 1581150784

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
CONSUMERS' PREFERENCES
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HD69 .B7 / G623E

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Emotional branding : the new paradigm for connecting brands to people /

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