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Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke K. de 1943-

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij - 2nd ed. - Thousand Oaks, Calif. : Sage, c2005 - 269 p. : ill.

Includes bibliographical references and index

ISBN: 1412914760

Subjects--Topical Terms:
TARGET MARKETING--CROSS-CULTURAL STUDIES
ADVERTISING--CROSS-CULTURAL STUDIES
CONSUMER BEHAVIOR--CROSS-CULTURAL STUDIES

LC Class. No.: HF5415.127 / M664G 2005

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Global marketing and advertising : understanding cultural paradoxes /

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