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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /

Lehu, Jean-Marc

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu - London : Kogan Page, c2006 - 252 p. : ill.

Includes bibliographical references and index

ISBN: 0749445661

Subjects--Topical Terms:
PRODUCT MANAGEMENT
PRODUCT LIFE CYCLE

LC Class. No.: HF5415.15 / L438B

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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /

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