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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller - 12th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 672 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 013196853X

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / K674M 2006

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