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Advertising : principles & practice /

Wells, William 1962-

Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett - 7th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 592 p. : ill. (chiefly col.)

Includes bibliographical references and index

ISBN: 0131968815

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF5823 / W444A 2006

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