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Strategic Asian marketing : an essential guide for managers /

Keh, Hean Tat

Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang - Singapore : Pearson/Prentice Hall, 2004 - 269 p. : ill.

Includes bibliographical references and index

ISBN: 981244565X

Subjects--Topical Terms:
MARKETING--MANAGEMENT--ASIA

LC Class. No.: HF5415.13 / K43S

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Strategic Asian marketing : an essential guide for managers /

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