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Normal view MARC view ISBD view

The fake factor : why we love brands but buy fakes /

McCartney, Sarah

The fake factor : why we love brands but buy fakes / Sarah McCartney - London : Cyan, 2005 - 230 p.

ISBN: 190487942X

Subjects--Topical Terms:
BRAND NAME PRODUCTS
CONSUMER BEHAVIOR

LC Class. No.: HD69 .B7 / M322F

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