Marketing management : text and cases /
Dolan, Robert J.
Marketing management : text and cases / Robert J. Dolan - International ed. - Boston, Mass. : McGraw-Hill Irwin, c2002 - 498 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references
0071123288
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / D642M 2002
Marketing management : text and cases / Robert J. Dolan - International ed. - Boston, Mass. : McGraw-Hill Irwin, c2002 - 498 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references
0071123288
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / D642M 2002
