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Up close & personal? : customer relationship marketing @ work /

Up close & personal? : customer relationship marketing @ work / Up close and personal? : customer relationship marketing @ work Paul R. Gamble ... [et al.] - 2nd ed. - London : Kogan Page, 2003 - 382 p. : ill.

Includes bibliographical references and index

ISBN: 0749438312

Subjects--Topical Terms:
RELATIONSHIP MARKETING
CUSTOMER RELATIONS

LC Class. No.: HF5415.55 / U624 2003

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Up close & personal? : customer relationship marketing @ work /

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