Brands : meaning and value in media culture /
Brands : meaning and value in media culture / Adam Arvidsson - London : Routledge, 2006 - 168 p.
Includes bibliographical references and index
9780415347167
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
INTERNET MARKETING
HD69 .B7 / A784B