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The new global brands : managing non-government organizations in the 21st century /

Quelch, John A.

The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander - Australia : Thomson South-Western, c2006 - 324 p. : ill., map

Includes bibliographical references

ISBN: 032432023X

Subjects--Topical Terms:
NON-GOVERNMENTAL ORGANIZATIONS--MANAGEMENT
NON-GOVERNMENTAL ORGANIZATIONS--CASE STUDIES
BUSINESS NAMES

LC Class. No.: JZ4841 / Q442N

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The new global brands : managing non-government organizations in the 21st century /

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