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Advertising media planning : a brand management approach /

Kelley, Larry D. 1955-

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer - Armonk, N.Y. : M.E. Sharpe, c2004 - 144 p. : ill.

Includes bibliographical references and index

ISBN: 0765613107

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING
BRAND NAME PRODUCTS
MARKETING

LC Class. No.: HF5826.5 / K444A

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Advertising media planning : a brand management approach /

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