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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /

Haywood, Roger 1939-

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value Roger Haywood - 3rd ed. - London : Kogan Page, 2005 - 320 p.

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002 Includes index

ISBN: 0749444088

Subjects--Topical Terms:
PUBLIC RELATIONS
CORPORATE IMAGE
ORGANIZATIONAL EFFECTIVENESS

LC Class. No.: HD59 / H398C 2005

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /

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