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Services marketing : an Asia-pacific and Australian perspective /

Lovelock, Christopher

Services marketing : an Asia-pacific and Australian perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker - 3rd ed. - Frenchs Forest, N.S.W. : Pearson/Prentice Hall, c2004 - 579 p. : ill., maps

Includes bibliographical references and indexes

ISBN: 1741031621

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING--AUSTRALIA
SERVICE INDUSTRIES--MARKETING--NEW ZEALAND
SERVICE INDUSTRIES--MARKETING--ASIA, SOUTHEASTERN

LC Class. No.: HD 9989 .A8 / L683S 2004

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Services marketing : an Asia-pacific and Australian perspective /

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