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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green - 4th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 636 p. : ill., maps

Includes bibliographical references and indexes

ISBN: 0131968548

Subjects--Topical Terms:
EXPORT MARKETING

LC Class. No.: HF1416 / K433G 2005

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