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The power of retail branding : innovative marketing strategies for achieving brandpower /

The power of retail branding : innovative marketing strategies for achieving brandpower / Arthur A. Winters ... [et al.] - New York, N.Y. : Visual Reference, c2005 - 175 p. : col. ill.

ISBN: 1584710780

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MANAGEMENT
ADVERTISING
BUSINESS NAMES
PRODUCT MANAGEMENT

LC Class. No.: HD69 .B7 / P683

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The power of retail branding : innovative marketing strategies for achieving brandpower /

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