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The case for B2B branding : pulling away from the business to business pack /

Lamons, Bob

The case for B2B branding : pulling away from the business to business pack / Bob Lamons - Australia : Thomson, c2005 - 214 p. : ill.

Includes bibliographical references and index

ISBN: 0324398654

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MARKETING

LC Class. No.: HD69 .B7 / L356C

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The case for B2B branding : pulling away from the business to business pack /

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