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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack - 3rd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 - 515 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 0132382091

Subjects--Topical Terms:
COMMUNICATION IN MARKETING
ADVERTISING

LC Class. No.: HF5415.123 / C568I 2007

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