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Designing brand experiences /

Landa, Robin

Designing brand experiences / by Robin Landa - Australia : Thomson/Delmar Learning, c2006 - 271 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 1401848877

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS
Commercial art

LC Class. No.: HD69 .B7 / L362D

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Designing brand experiences /

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