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What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient /

Sellani, Sandra

What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient / written by Sandra Sellani - El Monte, Calif. : WBusiness, c2007 - 301 p. : ill.

Includes bibliographical references and index

ISBN: 9780832950025

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MANAGEMENT

LC Class. No.: HD69 .B7 / S444W

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What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient /

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