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Principles of customer relationship management /

Baran, Roger J.

Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk - Australia : Thomson/South-Western, c2008 - 511 p. : ill.

Includes bibliographical references and index

ISBN: 9780324322385

Subjects--Topical Terms:
RELATIONSHIP MARKETING
CUSTOMER RELATIONS--MANAGEMENT

LC Class. No.: HF5415.55 / B372P

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