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The copywriter's handbook : a step-by-step guide to writing copy that sells /

Bly, Robert W.

The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly - 3rd ed. , rev. and expanded - New York, N.Y. : Owl, c2005 - 410 p. : ill.

Includes bibliographical references and index

9780805078046


Advertising copy.
BUSINESS WRITING

HF5825 / B59C 2005

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