The copywriter's handbook : a step-by-step guide to writing copy that sells /
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly - 3rd ed. , rev. and expanded - New York, N.Y. : Owl, c2005 - 410 p. : ill.
Includes bibliographical references and index
9780805078046
Advertising copy.
BUSINESS WRITING
HF5825 / B59C 2005