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The fundamentals of creative advertising /

Burtenshaw, Ken

The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot - Switzerland : AVA, c2006 - 176 p. : ill. (chiefly col.)

ISBN: 9782940373185

Subjects--Topical Terms:
ADVERTISING
ADVERTISING CAMPAIGNS
Commercial art

LC Class. No.: HF5823 / B877F

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