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Strategic marketing planning /

Reed, Peter W.

Strategic marketing planning / Peter Reed - 2nd ed. - Australia : Thomson/Nelson, c2007 - 316 p. : ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 9780170128650

Subjects--Topical Terms:
MARKETING--PLANNING
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / R432S 2007

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