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Normal view MARC view ISBD view

B2B brand management /

Kotler, Philip.

B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi - Berlin : Springer, c2006 - 357 p. : ill.

Includes bibliographical references and indexes

ISBN: 9783540253600

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--CASE STUDIES

LC Class. No.: HD69 .B7 / K674B

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