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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

Scott, David Meerman

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott - Hoboken, N.J. : Wiley, c2007 - 275 p.

Includes bibliographical references and index

ISBN: 9780470113455

Subjects--Topical Terms:
INTERNET MARKETING
PUBLIC RELATIONS

LC Class. No.: HF5415.1265 / S267N

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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

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