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Marketing management : a value-creation process /

Dubois, Pierre-Louis

Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher - New York, N.Y. : Palgrave Macmillan, 2007 - 466 p. : ill.

Includes bibliographical references and index

ISBN: 9780333773192

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / D826M

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Marketing management : a value-creation process /

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