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Micro branding : build a powerful personal brand & beat your competition /

Gross, T. Scott

Micro branding : build a powerful personal brand & beat your competition / Micro branding : build a powerful personal brand and beat your competition T. Scott Gross - Washington, D.C., Wash. : Leading Authorities Press, c2001 - 303 p. : ill.

Includes index

ISBN: 0971007829

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT

LC Class. No.: HD69 .B7 / G767M

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Micro branding : build a powerful personal brand & beat your competition /

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