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Media management : a casebook approach /

Media management : a casebook approach / George Sylvie ... [et al.] - 4th ed. - New York, N.Y. : Lawrence Erlbaum Associates, c2008 - 414 p. : ill. - LEA's communication series .

Includes bibliographical references and indexes

ISBN: 9780805861976

Subjects--Topical Terms:
MASS MEDIA--MANAGEMENT--CASE STUDIES

LC Class. No.: P96 .M34 / M424 2008

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Media management : a casebook approach /

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