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Cases in advertising and marketing management : real situations for tomorrow's managers /

Applegate, Edd

Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen - Lanham, Md. : Rowman & Littlefield, c2007 - 217 p. : ill.

Includes bibliographical references and index

ISBN: 9780742538368

Subjects--Topical Terms:
ADVERTISING--CASE STUDIES

LC Class. No.: HF5823 / A664C

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Cases in advertising and marketing management : real situations for tomorrow's managers /

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