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How to write great copy : learn the unwritten rules of copywriting /

Gettins, Dominic

How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins - 2nd ed. - London : Kogan Page, 2007 - 192 p. : ill.

Includes bibliographical references and index

ISBN: 9780749446635

Subjects--Topical Terms:
Advertising copy--HANDBOOKS, MANUALS, ETC.

LC Class. No.: HF5825 / G477H 2007

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How to write great copy : learn the unwritten rules of copywriting /

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