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A master class in brand planning : the timeless works of Stephen King /

King, Stephen 1931-

A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin - Chichester : Wiley, c2007 - 351 p. : ill.

Includes bibliographical references and index

ISBN: 9780470517918

Subjects--Topical Terms:
BRANDING (MARKETING)--MANAGEMENT
NEW PRODUCTS
BRAND NAME PRODUCTS
ADVERTISING--MANAGEMENT
MARKETING RESEARCH

LC Class. No.: HF5415.1255 / K563M

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A master class in brand planning : the timeless works of Stephen King /

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