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International marketing strategy : analysis, development and implementation /

Doole, Isobel

International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe - 4th ed. - Australia : Thomson, 2005 - 445 p. : col. ill., col. maps

Includes bibliographical references and index

ISBN: 9781844800254

Subjects--Topical Terms:
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF1416 / D664I 2005

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International marketing strategy : analysis, development and implementation /

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